Ancillary Revenue for Hotels | Increase Revenue per Guest | Susana Melchor
Ancillary Revenue for Hotels

More revenue.
Same rooms.

Your next growth opportunity does not have to come from selling more rooms. It can come from increasing the value of every stay.

100% online · Monthly fee + success fee · No additional headcount
A small change. A significant impact.
+€8
per guest
100
rooms
75%
average occupancy
€394,200 potential additional annual revenue
Illustrative scenario only. Actual potential depends on hotel profile, occupancy, guest mix, available services, pricing and execution capability.

Your hotel has more revenue potential than room revenue alone.

I identify where that potential is, turn it into sellable propositions and optimize performance across the entire guest journey.

Beyond the Room

The room is only one part of the revenue opportunity.

Guests sleep, but they also dine, park, celebrate, unwind, look for convenience, explore the destination and personalize their stay.

Each of those moments can become a source of incremental revenue when the offer is relevant, profitable and presented at the right time.

Revenue Opportunities

More opportunities.
Without adding rooms.

01

Rooms

Upgrades, early check-in, late check-out, room personalization, premium amenities and stay-related services.

02

Wellness

Spa treatments, day passes, wellness experiences, private rituals and premium services.

03

Food & Beverage

Breakfasts, dinners, celebrations, room service, gastronomic experiences and premium add-ons.

04

Experiences

Activities, local experiences, transfers, excursions and destination-related services.

05

Local Market

New revenue opportunities beyond in-house guests: wellness, gastronomy, events and experiences.

06

New Revenue

Products and services that may not yet exist in your offer, but make commercial sense for your guests.

A Different Model

Part fee.
Part performance.
Fully aligned.

I work as your external Ancillary Revenue partner, fully online, without the need to add another role to your team.

Monthly fee
€990 / month

Includes ongoing analysis, strategy, pricing, product design, guest journey optimization, commercial copy, performance tracking and continuous improvement.

Success fee
10% of agreed growth

The success fee applies only to the incremental revenue measured against the baseline agreed at the start of the engagement.

Before we begin, we define the starting point together.

Which revenue streams are included, which reference period we use, how seasonality is treated and exactly how growth will be measured.

The Ancillary Revenue System

Find.
Create.
Sell.
Measure.
Improve.

01

Discover

I analyze your services, assets, pricing, channels, guest journey and available data to identify real monetization opportunities.

02

Design

We turn those opportunities into products, experiences, upgrades and services that are clear and easy to sell.

03

Price

We define pricing, margins, bundles, premium tiers and product architecture.

04

Sell

We determine who should receive each offer, when to present it, through which channel and with which message.

05

Optimize

We measure conversion, revenue, revenue per guest and customer behavior to continuously improve performance.

I don't need to be at your hotel to understand where the opportunity is.

The service is designed to work 100% remotely, using your data, online meetings, commercial offer, guest journey, sales channels and actual performance.

Revenue Calculator

What would happen if you increased revenue per guest by just a few euros?

Enter your hotel data and calculate an illustrative scenario.

Potential additional annual revenue
€0
A small improvement in revenue per guest can create a meaningful impact when multiplied across an entire year of operations.
Illustrative estimate only. Not a forecast or guarantee of results.
Strategy before software
Technology can automate the sale. But first, you need to decide what is worth selling.
PMS, CRM, guest apps and upselling tools can help you execute.

But first, someone needs to answer:

What should we offer?
To which guest?
At what moment?
At what price?
At what margin?
And why should they buy it?


That is where my work begins.

We don't win unless you do.

Monthly fee + success fee.
One shared objective: increase the economic value of every guest.

Revenue Opportunity Assessment

How much revenue potential is your hotel not capturing today?

Let's review your current model and identify where additional revenue opportunities could be activated across the guest journey.

100% online · Monthly fee + success fee
Ancillary Revenue Growth

Your hotel has more revenue potential than room revenue alone.

Let's identify where that potential is and which opportunities are worth activating first.

Get My Revenue Opportunity Assessment →