Revenue Management

Revenue Management for Hotels, Resorts and Hospitality Assets

Sell smarter. Optimise revenue. Increase your hotel’s profitability.

It is not about selling more rooms. It is about selling every room more effectively.

As an external Revenue Manager specialising in hospitality, I help independent hotels, resorts and hospitality assets optimise pricing, distribution and commercial strategy to maximise revenue, improve margins and increase asset value.

Revenue Management for hotels
10+ years of experience in luxury hotels, resorts and spas

15+ projects across 5 countries

Is your hotel losing revenue without realising it?

📅

You adjust prices too late or only when occupancy drops.

🛎

You rely heavily on OTAs and pay high commission costs.

📈

You lack a clear strategy by segment, channel and season.

You generate strong sales, but your margins are not improving.

🔍

You are not analysing ADR, RevPAR, pick-up or GOPPAR.

🏷

You apply discounts without measuring their true impact on profitability.

👥

Your team is not aligned around one shared strategy.

How I can support your hotel

🏷

Pricing Strategy

I develop a dynamic pricing strategy aligned with actual demand, competitive positioning and your hotel’s market value.

📊

Forecasting and Planning

I create occupancy, revenue and demand forecasts to anticipate market changes and maximise performance.

🔗

Distribution Optimisation

I analyse channels, distribution costs and opportunities to improve your channel mix and increase direct bookings.

👥

Revenue by Segment

I identify which segments deliver the greatest value and which occupy rooms without generating sufficient profitability.

🔍

Competitor Analysis

I review your competitive set, pricing, positioning, demand calendar and opportunities to capture additional business.

👥

Revenue Meetings

I support your team through regular meetings that turn data into clear, practical and commercially focused decisions.

💻

Performance Dashboards

I create simple, visual and useful reporting tools that enable management to make decisions based on real data.

Upselling and Cross-selling

I identify opportunities to increase average guest spend through experiences, packages, spa, F&B and additional services.

My methodology

1

Revenue Assessment

I analyse your current performance, historical sales, channels, rates, competitors and the main sources of revenue leakage.

2

Action Plan

I define priorities, objectives, rate structure, distribution strategy and a clear implementation calendar.

3

Weekly Implementation

I support the ongoing review of pricing, pick-up, forecasts, restrictions, promotions and availability.

4

Monitoring and Optimisation

I review performance, refine the strategy and keep the team aligned with profitability objectives.

Revenue Impact

A direct impact on your hotel’s profitability

A well-executed revenue strategy does more than improve occupancy. It transforms revenue, margins, direct bookings and asset value.

📈

More profitable revenue

Optimisation of ADR, RevPAR, TRevPAR and the demand calendar to maximise the value of every room sold.

Stronger operating margins

Reduced reliance on high-commission channels and a more profitable distribution mix.

🎯

Data-driven decisions

Clear forecasting, pick-up analysis, segmentation and reporting to stay ahead of the market.

Greater asset value

A more profitable, structured and predictable operation for hotel owners and investors.

Who is this service for?

🏨

Independent hotels

Boutique hotels

🌴

Resorts

🏙

City hotels

🏖

Leisure hotels

🏢

Aparthotels

Wellness resorts

Hotel spas

👤

Hotel owners

👥

Small hotel groups without an in-house revenue team

Ways to work together

👤

Outsourced Revenue Management

An ongoing monthly service for hotels that need expert revenue management without hiring an in-house specialist.

📋

Revenue Audit

A focused assessment designed to identify revenue leakage, pricing errors, distribution issues and opportunities for improvement.

🚀

Revenue Sprint

An intensive four-to-eight-week project to refine your strategy, restructure rates, optimise channels and implement an effective revenue management system.

📈

Revenue + CFO

An integrated approach that connects revenue performance with operating margins, cash flow and EBITDA.

Susana Melchor Revenue Management

Let’s discuss your revenue strategy

Discover where your hotel is losing revenue and how to improve its profitability. Book an initial, no-obligation diagnostic meeting.

Schedule a meeting

100% focused on profitability

Decisions based on real data

Hands-on experience in hotels and resorts