Susana Melchor

International SPA & Wellness Consultant

I am Susana Melchor. a passionate professional in the Wellness sector. I hold a Bachelor’s degree in Economics and have completed three Master’s degrees: an Executive MBA in Hotel Management, a Master’s in Digital Marketing, and a Master’s in Professional Esthetics. I have dedicated my career to promoting and developing the SPA & Wellness sector within the Hospitality industry.

I am a speaker, trainer, and author of several books in the Wellness sector. I am an entrepreneur with a purpose, co-founder of the THAI SPIRIT® Professional Massage School in the Wellness sector, and CEO of the SPA Talentum® Higher Education Center for Spa Managers. My goal is to contribute to the growth and development of the Wellness Industry by enhancing the guest experience in hotels. My commitment is to lead initiatives that promote the holistic well-being of guests and the professionalization of hotel staff within the fields of my expertise.

My background in Finance, Hospitality Management, Marketing, Revenue Management, and Spa Management, combined with my experience as a SPA & Wellness Director and Spa Consultant, provides me with a comprehensive and strategic view of the SPA & Wellness business.

Furthermore, my training in Guest Experience Management, combined with nearly a decade of professional experience as a Mystery Guest and Mystery Shopper, allows me to maintain meticulous attention to every detail and conduct high-value audits to effectively identify areas for improvement.

Professional Milestones

SPA & Wellness Consultant of AEDH-Spanish Association of Hotel Managers

AEDH is a prestigious organization that represents a recognized group of managers and professionals in tourism and hotel activities.

Susana Melchor Consultora SPA AEDH
Susana Melchor Consultora SPA World Spa Organization WSO

Member of the Public Relations Committee of the WORLD SPA ORGANIZATION (WSO)

WORLD SPA ORGANIZATION is the leading international organization in the SPA & Beauty sector, promoting well-being as a driver of economic growth, inclusive development, and environmental sustainability.

Ambassador in Spain for FEDERSPA (International Federation for Aquatic Health and Wellness)

The International Federation of SPAs was established to promote genuine well-being in the SPA & Wellness sector, ensuring the elimination of operational risks, maximum satisfaction for both customers and operators, and total environmental, energy, and economic sustainability.

Susana Melchor Consultora SPA Embajadora España FEDERSPA
Susana Melchor Jueza Campeonato Ibérico de Masaje

Judge of the Iberian Massage Championship organized by the New Massage Association.

A prestigious championship in the Wellness sector that brings together the top professionals in the well-being industry from Spain, Portugal, Andorra, and Gibraltar.

Finalist in the Best Digital Transformation Project Award in the beauty sector, organized by Salon & Spa Solutions in collaboration with SALÓN LOOK – IFEMA.

These awards recognize outstanding professional careers and excellence in business projects, training, design, and social initiatives. Salón Look is the leading event in the Spanish-speaking beauty market.

Susana Melchor Consultora SPA Finalista Premios Transformación Digital Salon Look IFEMA

Professional Milestones

Susana Melchor Consultora SPA AEDH

SPA & Wellness Consultant of AEDH-Spanish Association of Hotel Managers

AEDH is a prestigious organization that represents a recognized group of managers and professionals in tourism and hotel activities.

Susana Melchor Consultora SPA World Spa Organization WSO

Member of the Public Relations Committee of the WORLD SPA ORGANIZATION (WSO)

WORLD SPA ORGANIZATION is the leading international organization in the SPA & Beauty sector, promoting well-being as a driver of economic growth, inclusive development, and environmental sustainability.

Susana Melchor Consultora SPA Embajadora España FEDERSPA

Ambassador in Spain for FEDERSPA (International Federation for Aquatic Health and Wellness)

The International Federation of SPAs was established to promote genuine well-being in the SPA & Wellness sector, ensuring the elimination of operational risks, maximum satisfaction for both customers and operators, and total environmental, energy, and economic sustainability.

Susana Melchor Jueza Campeonato Ibérico de Masaje

Judge of the Iberian Massage Championship organized by the New Massage Association.

A prestigious championship in the Wellness sector that brings together the top professionals in the well-being industry from Spain, Portugal, Andorra, and Gibraltar.

Susana Melchor Consultora SPA Finalista Premios Transformación Digital Salon Look IFEMA

Finalist in the Best Digital Transformation Project Award in the beauty sector, organized by Salon & Spa Solutions in collaboration with SALÓN LOOK – IFEMA.

These awards recognize outstanding professional careers and excellence in business projects, training, design, and social initiatives. Salón Look is the leading event in the Spanish-speaking beauty market.

You have seen me in the following media

Some of my values

Common sense and excellence

I demonstrate common sense and meticulous attention to every detail to achieve excellence

Continuous learning

I always have a curiosity for acquiring new knowledge to evolve continuously

Energetic and Proactive

I have an energetic and dynamic attitude in day-to-day tasks, as well as being proactive in seeking creative and profitable solutions

Passionate attitude

I am passionate about Wellness, and I always work with the best attitude and commitment in each of my projects

Growth mindset

I have an entrepreneurial mindset, and I am committed to the constant pursuit of excellence, growth, and self-improvement

Emotional intelligence

Great empathy, as well as a positive and problem-solving attitude to face challenges and obstacles

Author of the books

“Secretos para vivir del Masaje”

Spa Manager Susana Melchor

“El Poder del Marketing en el SPA & Wellness”

Libro El Poder del Marketing en el SPA & Wellness

“SPA & Wellness Marketing”

Spa Manager Susana Melchor

Author of the books

“Secretos para vivir del Masaje”

Spa Manager Susana Melchor

“El Poder del Marketing en el SPA & Wellness”

Libro El Poder del Marketing en el SPA & Wellness

“SPA & Wellness Marketing”

Spa Manager Susana Melchor