Health Tourism

Health and Wellness Tourism has become a growing global trend in the Tourism Industry. According to Future Market Insights, the global revenues for this market would reach $999.5 billion (almost a trillion) by the end of 2023. At the current growth rate, it is expected that by 2025, revenues will reach $1.3 trillion, and in the long term, around $2,635.2 billion by 2033.

People are increasingly seeking destinations that offer relaxation, reconnection, and revitalization experiences for the body, mind, and spirit.

Benefits of Health Tourism

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Community

Boost the local economy, improve residents’ quality of life through job creation, increased tourism, and economic opportunities.

Turismo Salud beneficios a la economía Susana Melchor

 Tourism and Economy

Attraction of Health Tourism, increase in tourism revenues above average, health tourists spend much more and have longer stays. Attract investors.

Turismo Salud beneficios a la Administración Pública Susana Melchor

Public Administration

Strengthen the destination’s image. Position it as a leading wellness destination. Increase tax revenue and promote sustainable economic development.

Growth Forecasts for Health Tourism

Turismo Salud y Bienestar Global Wellness Institute Susana Melchor Consultora SPA

The table shows the size and growth of the global Health and Wellness Tourism market from 2017 to 2027

The market was valued at $650.7 billion in 2022 and is expected to reach $1,400 billion in 2027, with a projected growth of 16.6%.

  • Market growth is attributed to various factors, including increased awareness of the importance of wellness, an aging population, and the growing popularity of health and wellness travel.
  • Businesses, governments, and tourist destinations can leverage the growing interest in wellness to attract more visitors and generate more revenue.

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The table shows the annual average projected growth for wellness tourism by sector between 2022 and 2027.

The Health and Wellness Tourism sector as a whole is expected to grow at a rate of 16.6% during this period. SPAs will grow at a rate of 8.3%.

  • Companies should focus on offering wellness products and services that meet consumer needs.
  • Tourist destinations should develop unique and memorable wellness experiences.
  • Companies and Public Administrations should work together to promote their destination as Health and Wellness Tourism.

Source: Global Wellness Institute

Turismo Salud y Bienestar Global Wellness Institute Susana Melchor Consultora SPA
Turismo Salud y Bienestar Global Wellness Institute Susana Melchor Consultora SPA

The table shows the annual average projected growth for wellness tourism by sector between 2022 and 2027.

The Health and Wellness Tourism sector as a whole is expected to grow at a rate of 16.6% during this period. SPAs will grow at a rate of 8.3%.

  • Companies should focus on offering wellness products and services that meet consumer needs.
  • Tourist destinations should develop unique and memorable wellness experiences.
  • Companies and Public Administrations should work together to promote their destination as Health and Wellness Tourism.

Source: Global Wellness Institute

Data

Turismo Salud Consultora Susana Melchor

Destigmatization

 The audience seeking Health and Wellness Tourism usually travels throughout the year.

Turismo Salud Consultora Susana Melchor

Spend 53% More

They spend 53% more than other international tourists and 178% more than domestic travelers.

Turismo Salud Consultora Susana Melchor

+ 20% Health Tourism Growth

Spain ranks seventh on the list of countries receiving the most tourists for health reasons; in fact, health tourism in Spain is growing at a rate of 20% each year.

Our Services for Public Administrations

Our approach to enhance your destination as a reference in Health Tourism would cover various strategic areas, such as

Specialized Market Study in Health and Wellness Tourism

Development and Implementation of Culture and Experiences in Health and Wellness Tourism

Strategic Plan for Concept and Destination Development, Manuals, and Action Plans

Design of marketing campaigns highlighting the destination's strengths in terms of Health and Wellness

Development of exclusive packages highlighting the destination's unique resources, such as treatments with local products or therapies inspired by regional culture

Promotion of collaborations between the public and private sectors to strengthen the comprehensive offering of Health and Wellness Services

Participation in international fairs and specialized events to position the destination as a leader in Health Tourism

Implementation of training programs for SPA, hotel, and health center personnel, ensuring high standards of service and specialized knowledge

Development of programs promoting responsible and community-respectful Wellness Tourism, considering the local community and the environment

Training, Conferences, and Events