SPA Consultant

Transform your SPA into a PROFITABLE and SUCCESSFUL department

As an expert SPA Consultant,

I will assist you in developing a SPA & WELLNESS

space that seamlessly combines all aspects of the business.

With my unique business-oriented approach specialized in the Wellness sector, I provide you with proven strategies, cutting-edge tools, and innovative tactics to optimize and enhance the profitability of your SPA.

And to create «a space that transports its customers to live

a fascinating experience of Relaxation and Well-being».

consultor-spa-wellness-susana

He diseñado proyectos para

proyectos consultora spa

SPA Consultant

Transform your SPA into a PROFITABLE and SUCCESSFUL department

consultor-spa-wellness-susana

As an expert SPA Consultant,

I will assist you in developing a SPA & WELLNESS

space that seamlessly combines all aspects of the business.

With my unique business-oriented approach specialized in the Wellness sector, I provide you with proven strategies, cutting-edge tools, and innovative tactics to optimize and enhance the profitability of your SPA.

And to create «a space that transports its customers to live

a fascinating experience of Relaxation and Well-being».

He diseñado proyectos para

proyectos consultora spa

A strategic gamble

Enhance the profitability of your SPA & Wellness space

Wellness services have acquired an irreplaceable strategic importance in the current hotel industry. Through my consulting, advisory, and training plans, I help hotels achieve the highest standards in this aspect of the hotel business.

The 21st century has witnessed a continuous growth in travelers’ demand for relaxation and wellness experiences. In fact, a significant majority of travelers choose their accommodations based on the availability of SPA & Wellness facilities. However, merely having a SPA in your hotel is not enough, as many hotels offer this amenity. This means that only those hotels that actively promote and enhance their SPA & Wellness spaces with attractive offerings to entice travelers will see a significant impact on the profitability and reputation of their hotel establishment.

My approach is focused on driving the growth and success of the SPA & Wellness department

by enhancing its profitability and customer satisfaction.

consultora SPA Susana Melchor

What will you achieve with this SPA consulting?

Consultoría estrategia

To identify the current status of your SPA

Through an initial interview, we will conduct a comprehensive analysis of the current situation of the SPA in the hotel. You will accurately identify weaknesses and opportunities to understand which areas of the business you need to focus on: strengthening profitability, developing new services and lines of business, improving online/offline marketing strategies, training operational staff, and more.

Consultoría SPA plan estratégico

Implement effective solutions

We will design a personalized action plan to address each of the identified challenges. You will work based on a strategy to independently execute the actions in an organized and efficient manner to achieve the results you expect. This action plan will be a continuous learning process that allows you to keep driving your business even after the consultation is completed.

Consultoría SPA triunfar

Turn expectations into realities

We will monitor the implementation of the proposed solutions and continuously assess progress. After each session, you will put into practice the strategies and actions designed to achieve tangible results, so that within a specified timeframe, you successfully reach the established objectives.

One-on-One Consultation with Susana Melchor

One-on-One Personalized Consultation is much more than just a service; it’s a transformative experience to drive your SPA & Wellness business, as well as your professional and personal development.

First-Class Strategic Guidance Tailored Specifically to Your Needs and Objectives.

SPA Consultant Susana Melchor

Susana Melchor

International SPA & Wellness Consultant

I have a degree in Economics, I specialized in Stock Market Analysis, I have three Masters, an Executive MBA in Hotel Management, a Master in Digital Marketing and a Master in Professional Aesthetics. I am passionate about Wellness and in the last eight years I have dedicated my career to the development of the SPA & Wellness sector in the hotel industry.

At the age of 21 I set up my first entertainment and hostess company (I was still studying my degree), worked for seven years in banking and finance, and for more than a decade I worked as a Mystery Guest and Mystery Shopper, which allows me to maintain meticulous attention to every detail and conduct high value audits to identify all areas of improvement effectively.

In 2014 my life took a turn, and traveling around the world I discovered my passion for Wellness. I have traveled to more than 50 countries and enjoyed SPA & Wellness experiences in many parts of the world, this personal experience together with my training in Finance, Hotel Management, Marketing, Revenue Management and Spa Management, and my experience as SPA & Wellness Director and Spa Consultant, give me a broad strategic vision of the SPA & Wellness business.

When it comes to achieving your business goals or overcoming challenges in specific areas of your business, it’s essential to have experts specialized in those areas.

My SPA Consulting will provide you with a results-oriented approach, a ‘roadmap’ that will guide you step by step to implement the changes that will drive the growth of your SPA & Wellness business.

Key Reasons Why a Hotel Needs to Enhance Its SPA & Wellness Space

Customer Attraction

An appealing SPA & Wellness space attracts a broader audience seeking to enjoy well-being experiences.

Competitive Advantage

Boosting and promoting your SPA & Wellness space can make a difference in guests choosing your hotel.

Customer Loyalty

An excellent way to differentiate yourself from the competition is by offering your customers memorable experiences beyond standard SPA offerings.

Revenue Increase

A well-managed SPA & Wellness space provides a significant source of additional income that boosts profits, contributing to the overall hotel revenue.

Increase in Average Daily Rate (ADR)

The audience seeking unique wellness experiences has higher purchasing power, is willing to book more expensive rooms, and spends more within the hotel.

Escape from Seasonality

Hotels that promote and enhance their SPA & Wellness spaces with appealing offerings for travelers seeking immersive wellness experiences experience reduced seasonality in demand.

In conclusion, driving and enhancing the performance of the SPA & Wellness department is an essential strategy that not only benefits the financial health of the hotel but also enhances the guest experience and overall satisfaction.

Turning your hotel’s SPA & Wellness space into a successful and profitable venture requires a solid strategic approach, and we will help you achieve it.

The Scope of Our Services

Discover the areas in which we can assist you in achieving success based on your business growth objectives.

SPA 360º Audit

Cost Optimization and Budget Management.

SPA Revenue Management to maximize revenue.

Development of wellness services, treatments, and experiences.

SPA² Method: Business diversification systems tailored to your audience.

HR: Areas for improvement in talent retention.

Specific Marketing Strategies for SPA & Wellness.

Branding: Strengthening Your Presence to Stand Out in the Market.

Consultation on the Implementation of Loyalty Programs.

Internal Marketing Strategies to Boost SPA Visibility.

Smart and Efficient Agenda Planning.

Consultation for the Implementation of Reservation and Appointment Management Systems.

Customer Service and 5* GL Service Protocols.

Selling Techniques and Skills (Upselling, Cross-Selling).

Team Management and Motivation.

Complaint Management and Problem Resolution.

Techniques for Measuring and Enhancing Customer Satisfaction.

Designing Unique Spaces that Align with Your Hotel's Aesthetics and Concept.

Would you like to employ the most effective and up-to-date proven 360º marketing strategies within the wellness industry that will guarantee the success and profitability of your SPA?

Do you want your SPA & Wellness space to be an asset that generates income and has a significant impact contributing to the profitability and reputation of your hotel?

Do you know how to attract and retain talent in your SPA team by creating a work environment that inspires them, ultimately raising the quality of your services and the customer experience?

Would you like your SPA reception to be able to provide proper guidance to customers and carry out upselling of services and products effectively and successfully?

Do you want to train your team in 5* GL excellence protocols so that your customers feel unique and special, and obtain valuable reviews that attract more clients?

You have arrived at the only place capable of enhancing the operations, marketing, and profitability of your SPA & Wellness space

SPA Consultant with Susana Melchor

SPA Consulting Susana Melchor

SPA Consulting 1 year 

Investment from 7.000€*

Includes SPA 360º Integral Audit

valued at 3.000€

SPA Consulting Susana Melchor

SPA Consulting 6 months

Investment from 5.000€*

Includes SPA 360º Integral Audit

valued at 3.000€

SPA Consulting

SPA Consulting 1 day

Investment from 1.000€*

* All prices shown on our website are exclusive of VAT. Taxes will be applied to your invoice depending on your place of residence.

My Method: Path to Business Success

My SPA Consultancy focuses on providing you with the tools to achieve tangible results. I offer you guidance, experience, and the necessary strategies, and you take the actions that will lead you to success.

Consultoría SPA Susana Melchor Método

Onboarding Session

We start with a private onboarding session, where we conduct an evaluation of your SPA & Wellness space and your situation. Why? To precisely identify what you need and the specific objectives you want to achieve.

Consultoría SPA Susana Melchor Método

First Session

Starting from that first session, we will begin a series of strategic sessions where we will work together to develop your strategies and actions, and start the journey towards concrete results.

Consultoría SPA Susana Melchor Método

Sessions every 3 months

My Consultancy includes 1-2 hour sessions scheduled every 3 months. This time interval provides you with the space to implement the strategies defined in our first session, allowing you to achieve clear and tangible results.

Consultoría SPA Susana Melchor Método Plan de Acción

Action Plan

At the conclusion of each session, you will receive a comprehensive action plan, a ‘roadmap,’ with the strategies, actions, and tools necessary to progress toward your goals. Over the next 3 months, you will implement this action plan. This methodology is designed to provide you with practical solutions that will allow you to see immediate results.

Our Consulting method is a path to business excellence, aimed at enhancing your ability to take action so that you can effectively achieve your goals, providing you with the necessary support to improve, evolve, and fully harness the potential of your SPA & Wellness business.

This Consultancy is for you if

You have a SPA & Wellness space that you want to transform by driving its evolution.

You are a CEO, Hotel Director, or entrepreneur in the Wellness industry.

You have a team capable of implementing the action plan designed in the Consultancy.

You have the time and resources needed to fully commit to achieving the set objectives.

You are determined to implement each of the strategies and tactics we develop in the Consultancy, knowing that consistency and dedication are key to success.

My Consultancy is the perfect choice for ambitious individuals and business leaders like you. If you meet these criteria, I will help you achieve your goals and take your SPA & Wellness business to business success.

Frequently Asked Questions about Our SPA Consultant

What is the methodology of your SPA Consultancy?

Our methodology focuses on achieving tangible results. This means that we design all our services in a way that you can easily implement the knowledge, strategies, and tactics we provide.

After each session, we provide you with an action plan containing our recommendations, which you should implement over the next three months to begin noticing improvements in your business.

Will I take away something at the end of each SPA & Wellness Consultancy session?

Of course, at the conclusion of each session of our SPA & Wellness Consultancy, you will receive an email with a detailed plan that includes all the strategies, tactics, and resources necessary to progress towards your goal. Furthermore, this plan will be specifically designed for the next three months, allowing you to take concrete steps towards your ultimate goal gradually and effectively. In summary, my team and I will provide you with a personalized ‘roadmap’ for your ongoing progress and goal attainment.”

Will you or someone from your team carry out the execution of the action plan in my business?

Neither we nor our team will carry out the execution of the action plan in your business. This responsibility rests entirely with you and your team. If you need additional support in the implementation, we can help you find complementary services that specialize in that specific area. We are here to provide guidance and recommendations, but the final execution will be your responsibility. We are willing to collaborate with you at every step of the process.

Will I be able to attend the next consultancy session if I haven't yet implemented the action plan from the previous session?

To move on to the next consultancy session, it’s important that you have implemented the action plan from the previous session within the established timeframe. Our methodology focuses on achieving tangible results, and these results will only be evident if you put the recommendations into practice within the specified time. If you haven’t implemented the plan, we may need to individually postpone the next consultancy session until you have effectively applied it in your business. This ensures that we are building on a solid and effective foundation at each stage of your consultancy.

Other Services for your SPA

One-on-One Consultation with Susana Melchor

One-on-One Personalized Consultation is much more than just a service; it’s a transformative experience to drive your SPA & Wellness business, as well as your professional and personal development.

First-Class Strategic Guidance Tailored Specifically to Your Needs and Objectives.

SPA Consultant Susana Melchor

Susana Melchor

International SPA & Wellness Consultant

I have a degree in Economics, I specialized in Stock Market Analysis, I have three Masters, an Executive MBA in Hotel Management, a Master in Digital Marketing and a Master in Professional Aesthetics. I am passionate about Wellness and in the last eight years I have dedicated my career to the development of the SPA & Wellness sector in the hotel industry.

At the age of 21 I set up my first entertainment and hostess company (I was still studying my degree), worked for seven years in banking and finance, and for more than a decade I worked as a Mystery Guest and Mystery Shopper, which allows me to maintain meticulous attention to every detail and conduct high value audits to identify all areas of improvement effectively.

In 2014 my life took a turn, and traveling around the world I discovered my passion for Wellness. I have traveled to more than 50 countries and enjoyed SPA & Wellness experiences in many parts of the world, this personal experience together with my training in Finance, Hotel Management, Marketing, Revenue Management and Spa Management, and my experience as SPA & Wellness Director and Spa Consultant, give me a broad strategic vision of the SPA & Wellness business.

When it comes to achieving your business goals or overcoming challenges in specific areas of your business, it’s essential to have experts specialized in those areas.

My SPA Consulting will provide you with a results-oriented approach, a ‘roadmap’ that will guide you step by step to implement the changes that will drive the growth of your SPA & Wellness business.

Key Reasons Why a Hotel Needs to Enhance Its SPA & Wellness Space

Customer Attraction

An appealing SPA & Wellness space attracts a broader audience seeking to enjoy well-being experiences.

Competitive Advantage

Boosting and promoting your SPA & Wellness space can make a difference in guests choosing your hotel.

Customer Loyalty

An excellent way to differentiate yourself from the competition is by offering your customers memorable experiences beyond standard SPA offerings.

Revenue Increase

A well-managed SPA & Wellness space provides a significant source of additional income that boosts profits, contributing to the overall hotel revenue.

Increase in Average Daily Rate (ADR)

The audience seeking unique wellness experiences has higher purchasing power, is willing to book more expensive rooms, and spends more within the hotel.

Escape from Seasonality

Hotels that promote and enhance their SPA & Wellness spaces with appealing offerings for travelers seeking immersive wellness experiences experience reduced seasonality in demand.

In conclusion, driving and enhancing the performance of the SPA & Wellness department is an essential strategy that not only benefits the financial health of the hotel but also enhances the guest experience and overall satisfaction.

Turning your hotel’s SPA & Wellness space into a successful and profitable venture requires a solid strategic approach, and we will help you achieve it.

The Scope of Our Services

Discover the areas in which we can assist you in achieving success based on your business growth objectives.

SPA 360º Audit

Cost Optimization and Budget Management.

SPA Revenue Management to maximize revenue.

Development of wellness services, treatments, and experiences.

SPA² Method: Business diversification systems tailored to your audience.

HR: Areas for improvement in talent retention.

Specific Marketing Strategies for SPA & Wellness.

Branding: Strengthening Your Presence to Stand Out in the Market.

Consultation on the Implementation of Loyalty Programs.

Internal Marketing Strategies to Boost SPA Visibility.

Smart and Efficient Agenda Planning.

Consultation for the Implementation of Reservation and Appointment Management Systems.

Customer Service and 5* GL Service Protocols.

Selling Techniques and Skills (Upselling, Cross-Selling).

Team Management and Motivation.

Complaint Management and Problem Resolution.

Techniques for Measuring and Enhancing Customer Satisfaction.

Designing Unique Spaces that Align with Your Hotel's Aesthetics and Concept.

Would you like to employ the most effective and up-to-date proven 360º marketing strategies within the wellness industry that will guarantee the success and profitability of your SPA?

Do you want your SPA & Wellness space to be an asset that generates income and has a significant impact contributing to the profitability and reputation of your hotel?

Do you know how to attract and retain talent in your SPA team by creating a work environment that inspires them, ultimately raising the quality of your services and the customer experience?

Would you like your SPA reception to be able to provide proper guidance to customers and carry out upselling of services and products effectively and successfully?

Do you want to train your team in 5* GL excellence protocols so that your customers feel unique and special, and obtain valuable reviews that attract more clients?

You have arrived at the only place capable of enhancing the operations, marketing, and profitability of your SPA & Wellness space

SPA Consultant with Susana Melchor

SPA Consulting Susana Melchor

SPA Consulting 1 year

Investment from 7.000€*

Includes SPA 360º Integral Audit

valued at 3.000€

SPA Consulting Susana Melchor

SPA Consulting 6 months

Investment from 5.000€*

Includes SPA 360º Integral Audit

valued at 3.000€

SPA Consulting

SPA Consulting 1 day 

Investment from 1.000€*

* All prices shown on our website are exclusive of VAT. Taxes will be applied to your invoice depending on your place of residence.

My Method: Path to Business Success

My SPA Consultancy focuses on providing you with the tools to achieve tangible results. I offer you guidance, experience, and the necessary strategies, and you take the actions that will lead you to success.

Consultoría SPA Susana Melchor Método

Onboarding Session

We start with a private onboarding session, where we conduct an evaluation of your SPA & Wellness space and your situation. Why? To precisely identify what you need and the specific objectives you want to achieve.

Consultoría SPA Susana Melchor Método

First Session

Starting from that first session, we will begin a series of strategic sessions where we will work together to develop your strategies and actions, and start the journey towards concrete results.

Consultoría SPA Susana Melchor Método

Sessions every 3 months

My Consultancy includes 1-2 hour sessions scheduled every 3 months. This time interval provides you with the space to implement the strategies defined in our first session, allowing you to achieve clear and tangible results.

Consultoría SPA Susana Melchor Método Plan de Acción

Action Plan

At the conclusion of each session, you will receive a comprehensive action plan, a ‘roadmap,’ with the strategies, actions, and tools necessary to progress toward your goals. Over the next 3 months, you will implement this action plan. This methodology is designed to provide you with practical solutions that will allow you to see immediate results.

Our Consulting method is a path to business excellence, aimed at enhancing your ability to take action so that you can effectively achieve your goals, providing you with the necessary support to improve, evolve, and fully harness the potential of your SPA & Wellness business.

This Consultancy is for you if

You have a SPA & Wellness space that you want to transform by driving its evolution.

You are a CEO, Hotel Director, or entrepreneur in the Wellness industry.

You have a team capable of implementing the action plan designed in the Consultancy.

You have the time and resources needed to fully commit to achieving the set objectives.

You are determined to implement each of the strategies and tactics we develop in the Consultancy, knowing that consistency and dedication are key to success.

My Consultancy is the perfect choice for ambitious individuals and business leaders like you. If you meet these criteria, I will help you achieve your goals and take your SPA & Wellness business to business success.

Frequently Asked Questions about Our SPA Consultant

What is the methodology of your SPA Consultancy?

Our methodology focuses on achieving tangible results. This means that we design all our services in a way that you can easily implement the knowledge, strategies, and tactics we provide.

After each session, we provide you with an action plan containing our recommendations, which you should implement over the next three months to begin noticing improvements in your business.

Will I take away something at the end of each SPA & Wellness Consultancy session?

Of course, at the conclusion of each session of our SPA & Wellness Consultancy, you will receive an email with a detailed plan that includes all the strategies, tactics, and resources necessary to progress towards your goal. Furthermore, this plan will be specifically designed for the next three months, allowing you to take concrete steps towards your ultimate goal gradually and effectively. In summary, my team and I will provide you with a personalized ‘roadmap’ for your ongoing progress and goal attainment.”

Will you or someone from your team carry out the execution of the action plan in my business?

Neither we nor our team will carry out the execution of the action plan in your business. This responsibility rests entirely with you and your team. If you need additional support in the implementation, we can help you find complementary services that specialize in that specific area. We are here to provide guidance and recommendations, but the final execution will be your responsibility. We are willing to collaborate with you at every step of the process.

Will I be able to attend the next consultancy session if I haven't yet implemented the action plan from the previous session?

To move on to the next consultancy session, it’s important that you have implemented the action plan from the previous session within the established timeframe. Our methodology focuses on achieving tangible results, and these results will only be evident if you put the recommendations into practice within the specified time. If you haven’t implemented the plan, we may need to individually postpone the next consultancy session until you have effectively applied it in your business. This ensures that we are building on a solid and effective foundation at each stage of your consultancy.

 Mis libros sobre SPA & Wellness

“Secretos para vivir del Masaje”

Spa Manager Susana Melchor

“El Poder del Marketing en el SPA & Wellness”

Libro El Poder del Marketing en el SPA & Wellness

“SPA & Wellness Marketing”

Spa Manager Susana Melchor

Other Services for your SPA