Your spa may be hitting budget — and still leaving value on the table
I help hotels, resorts and spa operators understand the real financial performance of their wellness area and make better decisions around revenue, margins, pricing, guest experience, team productivity and strategy.
Higher revenue is not enough. The key question is: how much profit is your spa really generating, and which decisions are improving the overall business result?
Profitability is not assumed. It is analysed.
I analyse revenue, costs, margins, pricing, demand, KPIs, competition, productivity, guest experience and the real contribution of the spa to the hotel’s performance.
Turning data into decisions. And decisions into profit.
Your spa may be working — but not necessarily performing
You may have occupancy. Guests may be satisfied. The team may be reaching budget. But more sales do not always mean more profit.
Budget does not tell the full story
A spa can meet its revenue target while growing with higher costs, weaker margins or inefficient decisions.
The data is there, but it is not being translated
Having KPIs is not enough. They need to be connected, interpreted and converted into business decisions.
The spa is often managed separately from the hotel
Front office, reservations, marketing, F&B and management can all drive spa performance, but often there is no shared strategy.
Not another consultant talking vaguely about profitability
I am an economist with a background in banking and finance, specialised in Hospitality Finance, Revenue Management and Spa & Wellness.
My work is not about saying that a spa should be profitable. It is about identifying the variables that explain profitability: pricing, costs, margins, sales mix, demand, productivity, average ticket, treatment room occupancy, segments, packages, promotions, menu engineering and EBITDA contribution.
A Spa Manager does not need to be a financial controller. But they do need clear information to make better business decisions.
What changes when you manage the spa with business intelligence
✓ You understand which treatments, rituals and experiences generate the highest margin.
✓ You identify services that sell well but contribute little profit.
✓ You detect promotions that increase revenue but reduce profitability.
✓ You review pricing with strategic criteria, not only by comparing competitors.
✓ You apply Spa Menu Engineering to build a more profitable treatment menu.
✓ You identify the guest segments that generate the highest value.
✓ You connect revenue, costs, productivity, experience and financial performance.
✓ You know which decisions affect margin, EBITDA and the spa’s real contribution to the hotel.
When you understand this, you stop managing a department and start creating strategic value for the hotel.
Why hotels need to activate their Spa & Wellness business
Guest attraction
A strong spa and wellness proposition attracts guests looking for wellbeing, recovery, relaxation and differentiation.
Competitive advantage
A well-positioned spa can influence booking decisions and differentiate the hotel from similar properties.
Guest loyalty
Memorable wellness experiences drive emotional connection, recommendations and repeat visits.
Incremental revenue
A well-managed spa can become a meaningful ancillary revenue stream for the property.
ADR uplift
Wellness-oriented guests often value premium experiences and are willing to pay more for a differentiated stay.
Lower seasonality
A strong wellness offer can generate demand during softer periods and support experience-led getaways.
Consulting focus areas
My approach integrates finance, revenue, operations, marketing, sales, guest experience and hotel management.
S.P.A. Performance Method
System · Performance · Action
A structured method to analyse the spa as a business unit, define strategic priorities and turn data into practical decisions.
Diagnosis
I analyse the real situation of the spa: profitability, processes, pricing, experience, team, marketing and sales.
Strategy
We define goals, priorities and opportunities: what to change, why it matters and in which order.
Action plan
You receive a clear roadmap with practical actions to implement over the following months.
What you will get from this consulting process
You will not receive a generic report. You will receive a strategic business reading and a practical roadmap to improve the financial performance of your spa.
✓ Understand which treatments, rituals and packages generate the highest margin.
✓ Identify revenue leaks, hidden costs and decisions that reduce profit.
✓ Review pricing, treatment menu, promotions and sales mix.
✓ Build a clear KPI dashboard for management and the Spa Manager.
✓ Improve productivity, treatment room occupancy and team commercial performance.
✓ Define monthly priorities for revenue, marketing, sales and operations.
✓ Make decisions based on data, not only on intuition.
Turn your spa into a profitable, measurable and data-led business unit
Monthly strategic support for hotels, spas and wellness groups that want to improve revenue, costs, pricing, productivity and decision-making without adding another fixed senior role.
No long-term commitment. Flexible monthly model.
Initial audit included*
If you stay for at least 3 months, the initial audit is included. If you decide to stop earlier, the onboarding audit is billed separately.
Audit value: €1,500 per spaMonthly dashboard
Clear KPIs covering revenue, costs, productivity, occupancy, profitability and spa performance evolution.
Pricing & Revenue
Review of pricing, promotions, packages, yield, sales mix and revenue opportunities.
Profitability by service
Analysis of treatments, rituals, margins, variable costs, duration, room rotation and real profitability.
Team productivity
Measurement of therapist occupancy, sales, upselling, retail and commercial performance.
Monthly action plan
Specific priorities each month to improve revenue, processes, experience and operational efficiency.
Management review
Monthly session with management, ownership or finance to review performance and support decision-making.
A service designed to generate return
This monthly support is designed to identify profitability leaks and activate measurable improvements in pricing, occupancy, sales, productivity and margin, so the investment makes business sense from the first months.
Diagnosis, base dashboard, main profitability leaks and quick wins.
Pricing adjustments, sales mix review, process improvement and KPI tracking.
Improved profitability, monthly control and data-led decisions.
For hotels or groups with multiple spas
The first spa starts from €950/month. Additional locations can be added at a reduced fee depending on the number of sites, complexity and level of support required.
This is not a one-off consultancy. It is monthly strategic direction for your spa.
I do not replace the Spa Manager. I bring the financial, analytical and strategic perspective needed to make better decisions and turn the spa into a profitable business unit.
Request a diagnostic session*Prices exclude VAT. Applicable taxes will depend on fiscal residence, project location, service scope and current regulations. Indicative pricing subject to complexity, available information, number of spaces, objectives and level of support required.
A career built at the intersection of finance, hospitality and wellness
Economist specialised in Hospitality Finance, Revenue Management and Spa & Wellness. Author of professional books and recognised by GoWellMag as one of the 25 women who have transformed wellbeing in the 21st century.
Years across banking, hospitality and Spa & Wellness
Projects developed
Countries
Published books
Specialised articles
Recognised by GoWellMag 25/25/25
Hotels and projects I have collaborated with
